
Category: Situational knowledge


Are You The Priority?

Creating Wants is more Effective than Discovering Needs

Better Sales acumen will not get the customer’s attention. Business acumen does.

Most of The Buying Is Done When You Are Not There

Mistakes can only be understood backwards, and they need to be made to improve forwards.

Procurement: Part of the Problem or Part of the Solution?

Don’t Be A Prisoner of Hope.
